7 Best Email Marketing Services for Small Business (2020)

Email Marketing Services is a priority for your business in 2020? Are you looking for the best email marketing software?


Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing service for small businesses

Why Choosing The Best Email Marketing Service is Important?


Email marketing is one of the most cost-effective marketing tool for small businesses. According to the Direct Marketing Association, email marketing average 4300 percent look back on investment (ROI) for businesses in the United States.


This is because email marketing is easy to manage, giving you full control, and allows you to establish direct contact with your customers.


Not sure on email marketing? See these 6 reasons why building an email list is very important at this time.


It is important to understand that a lot of your success with email marketing depends entirely on email marketing software you choose because they are responsible for ensuring that the email you actually get delivered.


If you are not careful, you will end up paying more money for fewer features and a horrible email deliverability rate (which cause you to lose more money).


What to Look for in a Good Email Marketing Tool?


A good email marketing service should allow you to create a very interesting email newsletter with a simple user interface (ideally drag & drop).


You should be able to easily send mass emails really personalized and targeted without much work. It is also known as marketing automation.


In addition, your email marketing service should make it easy to manage your contacts, segment users into groups, and track the performance of your email marketing campaigns.


Most importantly, a good email marketing service ensures that your email does not end up in the spam folder.


Therefore, let’s look at a few email marketing service provider of the most popular and how they stack up against each other.


sendinblue,Email Marketing Services

SendinBlue is complete SMS and email marketing software for businesses. They are one of the email marketing platform of the fastest growing in Europe.


It is very easy to use platform with excellent tools to create beautiful emails and very interesting. simple drag and drop them the perfect tool for beginners who have no experience in email marketing.


SendinBlue including beginner-friendly automation tool that allows you to send transactional email, create a workflow, and user segments. It can choose the best time to send bulk emails using their AI algorithms to ensure maximum email deliverability.


SendinBlue offers a free email marketing plan that allows you to send up to 300 emails per day, but all of your mail will have their brand. Paid plans start at $ 25 per month. You can also include SMS to your account, but the price will vary based on your shipping needs.


They have increased the premium for the plan recently include more advanced features such as a landing page builder, live chat, CRM, and the integration of Facebook advertising. This means that users now get more value for the same price.


SendinBlue also offers SMTP bulk email marketing services separately that you can use for automatic electrical or transactional emails from your WordPress site. You do not need this for an email marketing campaign, but it was nice to have feature if you have a great website, and you want an automatic content-based email.



ConvertKit is a powerful email marketing platform for professional bloggers, writers, and marketers. It is very easy to use and very powerful.


ConvertKit unique feature is that it enables you to easily offer incentives to upgrade content and email registration form. It also comes with an easy to manage auto-responder that allows you to send emails dripping from their email service.


With ConvertKit, you can easily segment their customers become interested and those who have purchased. This will help you increase conversions at the automated email that feel more personal. In terms of marketing, this is called targeted email marketing.


ConvertKit offer email-based support and has a broad knowledge base with a great learning materials.


Many ConvertKit features are specifically designed for creators and professional blogger that’s why we rate them the best email marketing service for professional bloggers.


ConvertKit offers a free 14-day trial, and their prices start at $ 29 / month. They also offer a 30-day return policy.

3.Constant Contact

constantcontact,Email Marketing Services

Constant Contact is one of the largest email marketing services and the fastest in the world. It is also the easiest to use and beginner friendly email marketing service.


You can easily manage your email, contacts, email template, marketing calendars, and more.


Each account gives you access to easy tracking and reporting, built-in social media sharing tools, a library of free images, list segmentation, integration of Facebook ads, and robust eCommerce integration for Shopify store.


Their email account Plus also comes with advanced features such as automated email, surveys and polls, coupons, online donations, and the subject line A / B testing that helps you send targeted emails to maximize your open rate.


Constant Contact offers unparalleled support with live chat, phone calls, emails, community support, and a large library of useful resources.


In addition to online training, they also offer in-person live seminars throughout the United States. It allows small businesses to quickly learn the basics and start using email marketing to grow their business like a pro.


For all the above reasons, we rate the best Constant Contact email marketing service for small businesses.


Constant Contact has a free 60-day trial (no credit card required). After that, their prices start as low as $ 20 / month.


webosu users can use the coupon code Constant Contact us to get an extra 20% off.




Drip is a powerful email marketing platform for eCommerce, bloggers and digital marketers. They offer a wide range of tools to create marketing automation, sales channels, and personalization.


They offer integration for all popular web site builder including WordPress and WooCommerce. It allows you to easily add a sign up form on your website and capture more leads.


What makes Drip apart from the competition as Campaign Monitor is a smart tool their marketing automation, intelligent segmentation email, group lists, and visual workflow builder. These features allow you to reach customers who are targeted in your email list to get more sales.


Support options in Drip including live chat support, webinars, training, automation, detailed courses, free guide and excellent documentation.


We use the drops for several of our business because it allows us to send bulk emails while connecting and engaging with each customer on a personal level use their smart marketing eCommerce automation.


Although it was a little expensive, we believe is the best Drip email marketing software for eCommerce websites and business owners who want more advanced features.


Drip offer a free trial, and they plan starting at $ 49 / month that includes all of their features.



MailChimp is one of the most popular email marketing services provider in the world mainly because they offer an email marketing service plans free forever.


MailChimp is equipped with an easy email builder, autoresponder, segmenting contacts into groups, and simple tracking for analysis. It also allows you to delivery time settings based on the user’s time zone, and you can setup segmentation based on geolocation.


You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you’re using WordPress, then see the ultimate guide to using WordPress to MailChimp and detailed instructions.


When it comes to marketing automation features, MailChimp platform is very limited when compared to other providers on our list as Drip or ConvertKit.


In recent years, MailChimp has been trying to add a lot of “advanced” feature, but having tested many of these, they are not really advanced.


MailChimp support offered by email, live chat, and a great tutorial knowledge-base. However, their support is often slow and does not match the quality of service you get from Constant Contact.


MailChimp offers a free forever plan that allows you to send e-mail to 2,000 subscribers 12,000. This plan is quite limited because you do not get features such as send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their brands in your email. Last but not least, support is limited to just that email is fine if you are a hobby but as a serious business, you need a reliable support you can rely on.


they paid plans start at $ 10 / month for 500 customers, and increased prices in an increase of 500 subscribers.



AWeber is one of the leading providers of email marketing is the oldest and most popular in the world. They offer a variety of tools for small and medium-sized businesses to manage their email marketing.


Getting started with AWeber easy. It connects seamlessly with most platforms including WordPress. For detailed instructions, see our main guide on how to connect AWeber for WordPress.


You get access to a ready to use email templates, list management, autoresponders, and email tracking with detailed insight.


Support options including live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.


AWeber offers a free 30-day trial. After that, their prices starting at $ 19 / month. You can also sign up for a quarterly or annual plan to save even more.



GetResponse email marketing is another solution is very popular. It is very easy to use and simplifies email marketing for small businesses.


It comes with some amazing marketing automation tool that enables you to create intelligent automated campaigns.


With drag and drop builder, you can create a campaign, contact segment, and send content designed for specific groups. These tools help you create effective campaigns to increase your profits.


GetResponse come up with a beautiful shape responsive, landing pages, A / B testing, tracking, and autoresponders. It also integrates with third-party software such as OptinMonster lead generation, SalesForce, Google Docs, Zendesk, etc.


Support is provided via phone, live chat, and email. They help section full of free learning materials including videos, webinars, how-tos, guides, etc.


GetResponse offers a free 30-day trial. Their prices start at $ 15 / month.


Final Thoughts: The Best Email Marketing Service


There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below are choosing our experts:


If you’re a small business, non-profit, or blogger, then we recommend using Constant Contact. their prices are great, and the support team is really top-notch. Socialization team they will help you find success with email marketing immediately.


If you run a website stores / e-commerce online, we recommend using a drip because the best email marketing eCommerce software. They personalization and automation features are very strong. Many of our own business websites using the Drip.


If you are a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and channel that will help you take your business blogging to the next level.


If you are a business owner who wants a powerful marketing automation tool that combines email marketing, bulk email SMTP and SMS messages, then we recommend using SendinBlue. their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a free forever plan is quite generous which makes them the best free email marketing software.

Pro Tip: Get Customer Email, faster!


Once you select an email marketing service for your business, you might want to start getting more email subscribers.


We use and recommend OptinMonster. This is a powerful conversion optimization toolkit that helps you transform leave visitors into customers and customer emails.



OptinMonster seamlessly integrates with all email marketing best services mentioned above, and dozens more.


Webosu founder, Syed Balkhi, also a co-founder of OptinMonster. He was originally built OptinMonster to help grow our own email list. After launching in 2013, has greatly grown in popularity.


Today OptinMonster being used by some of the world’s biggest brands including McAfee, Experian, about Pinterest, Harvard University, Pateron, and more.

Bonus tip: Improving Your Email Deliverability


All email newsletter tool that we have shared in this article has a great email deliverability rates.


However there are some things you can do to ensure that your email marketing can always be sent.


1.Use a Professional Email Address


Email platforms such as Gmail, Outlook, and others have algorithms that look for spammy behavior. One is the sender’s email address.


As a business, it is important that you use a professional email address of the business (like yourname@yourcompany.com) and not a generic hotmail or gmail address.


This will help make sure that your email deliverability rate is higher than the industry average.


2.Send Targeted Email by Interests


It is very important that you personalize your mail based on user segments. email marketing software such as Constant Contact allows you to easily group your customers into segments as the most active, inactive, interested in a particular topic, a special segment, etc.


This will help your email marketing campaigns have the highest level open and click-through rate is a major factor in the future of email deliverability.


For tips, see this guide the ultimate step-by-step email marketing with examples to help you create a successful email marketing campaign.

Email Marketing Software FAQ


Having thousands to help users select the best email marketing software, we’ve answered enough questions. Here are some answers to questions most frequently asked about email marketing platform.


Can I do a bulk email marketing from my Gmail or Outlook?


In theory, yes. But this will quickly get your email account suspended. G Suite and Outlook are not made for sending bulk emails. They are a great solution professional business email.

The best email marketing service for free?


Many email marketing services will be offered free for limited usage levels. The best free email marketing service is SendinBlue for their free plan has no limits on the number of subscribers. MailerLite and MailChimp also offers a free email service marketing plan.


What is the cost of email marketing?


Your email marketing costs will be entirely dependent on the number of subscribers you have, the total number of emails you send per month, and email platform you use. On average, small business email marketing cost is approximately $ 20 – $ 300 per month on email marketing given that they manage their own campaigns. If you use an email marketing agency, then it costs you may be closer to $ 500 per month or higher.


Are there any other email marketing platform that is not listed here?


Yes, there are hundreds of email marketing services out there, but we have not listed them all here. We believe that making the list of the complete email platform would create more confusion and lead to paralysis of choice for non-techy readers.


We have tried all of the services on major email marketing, including many that are not in the list of email platforms we were above such as: MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, Infusionsoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce , Sendloop, iContact, Emma, ​​TotalSend, SharpSpring, MailPoet, and more.


Email marketing services on which we have chosen to include in our list provide the best features for the best price.


The best email marketing service in your opinion?


Our top 3 choices for the best email marketing services are:


Constant Contact – best email marketing services for small businesses.

SendinBlue – Best Platform Email and SMS marketing.

The dripping – the best email marketing platform for eCommerce.


We hope this article gives you a good overview of the best email marketing service for your business. You also might want to look at a list of 24 must have a WordPress plugin for business websites

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