Do you want to know how much Email newsletter impact on your website?
You can use Google analytics blend with some special tracking link, which we want to teach you in this article, so follow us.
Why tracking Emails newsletter traffic in Google analytics?
Let me tell a stories for you in order to get my point in a better way.
Imagine that you have a restaurant and you start home delivery. So you want to see with witch Email newsletter has the most impact on your customer.
Here is where we use Google analytics track, it is very easy to set up it and check how many sales you have with which letter.
Let’s get into it.
How you can create trackable URLs for your Email newsletter?
If you want to see any detail you will need make your URLs trackable, we gonna show you 2 easy and quick method to create it.
Method 1: create trackable URLs using MonterInsights (highly recommended)
MonsterInsight is the best plugin that you can install it easily on your WordPress. It has free and pro version, the pro plan one has more flexibility, but you can start your work with the free one to access the URLs builder tool.
- First, install and activate the plugin
- Then, go to Insight>>tools
- Third step, enter the URLs that you want to add in your newsletter
In this example, we type our online store website:
Google analytics will use a simple term for track your Email newsletter visitor called ‘campaign’.
For this, you will need to enter name for your campaign, source and medium.
Source: Set this to ‘email newsletter’ or something else meaningful
Medium: This should be set to ’Email newsletter’
Name: You can use whatever makes sense, e.g. ‘jan_sale’ or ‘april_tshirts_sale’
Tips: You have to use underscores for more than one word.
And if you scroll down page, here is what you need exactly. You should see your special URLs with detail that you enter before.
Last step is that, use this URL in your Email newsletter and after that track it with your Google analytics account.
See your Email newsletter repost in Google analytics
Go to Google analytics website>>log in>>acquisition>>campaign>>all campaign links.
Tracking Email newsletter Conversions
The principle goal for using newsletter tracking is to see what users do after viewing your website.
The simplest way is to do this with MonsterInsights. Imagine our online store website. Switching on eCommerce tracking in Google analytics.
Go to Google analytics website>>log in>>
Click the admin link on down left.
After that, you will see column, click on ‘Ecommerce setting’
There we go, you can easily toggle ‘enable ecommerce’ on.
Our team will be happy if this article be useful for you. Try this trick to have progress on your business.