Installing and configuring WordPress SEO Plugin by Yoast

Do you want to install and configure Plugin Yoast WordPress SEO?

Yoast SEO is the best SEO WordPress Plugin on the market and offers the widest range of tools to optimize your website.

However, many beginners are not familiar with SEO jargon and find it difficult to decide which options plugins that should come on.

In this guide, we’ll walk through Yoast SEO Plugin complete set in WordPress and give your website an SEO boost.


Yoast SEO plugin is the most complete WordPress SEO tools integrated with many functions. Here is a brief description of some of those features.

  • SEO change the post title and meta description of a per-seat basis.
  • Title and description meta support taxonomies (eg, category and tags).
  • Google results snippet provided.
  • Focus test keywords.
    • Robots Meta configuration:
    • Easily add noodp, NOYDIR meta tags.
  • pages easily noindex, nofollow or taxonomies or the entire file.
  • Improved support canonical, adding canonical taxonomy files, individual messages and pages and cover.
  • RSS foot / header configuration.
  • Permalink cleanings, a time that allows Google Custom Search.
  • Support crumbs, breadcrumbs titles configurable.
  • XML Sitemaps with:
    • images
    • Configurable elimination of post types and taxonomies
    • Pages or messages that have been noindexed not be shown on the map of the XML site (but they can if they want too).
  • XML Sitemaps Google News
  • .htaccess and robots.txt editor
  • Ability to verify Google Search Console, Yahoo Site Explorer and Bing Webmaster Tools
  • Basic functionality for importing Platinum SEO Pack and All in One SEO plugins. (You can also use the SEO Data Transporter to transfer functionality issues such as children issues Genesis).

The paid version of the Yoast SEO comes with even more features.

  • A redirection manager that lets you easily set redirections.
  • Ability to use several keywords of focus
  • internal link suggestions
  • Capacity keywords export focus
  • video tutorials to help you understand each function of the plugin.
  • premium support provided by Yoast people to help make the most of SEO for your site.

For more features and details you might want to see our comparison of Yoast SEO vs All in One SEO Pack.
If you do not like the video or need further instructions, then continue reading.

Yoast SEO Plugin Installing

First thing to do is install and activate Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, it will find a new menu item in the admin bar WordPress SEO Yoast SEO label with the logo on it.

 Beginner's Guide for WordPress / Start your WordPress Blog in minutes WPBeginner» Blog» Plugins» How to Install and Setup WordPress SEO Plugin by Yoast How to Install and Setup WordPress SEO Plugin by Yoast Last updated on July 15th, 2019 by Editorial Staff 1.6k Shares Share Tweet Share Pin Special WordPress Hosting offer for WPBeginner Readers How to Install and Setup WordPress SEO Plugin by Yoast Do you want to properly install and setup Yoast SEO plugin in WordPress? Yoast SEO is the best WordPress SEO plugin on the market and offers the most comprehensive set of tools to optimize your website. However, many beginners are not familiar with SEO lingo and find it difficult to decide which plugin options they should turn on. In this guide, we will walk you through complete Yoast SEO plugin set up in WordPress and give your website an SEO boost. Properly installing and setting up the Yoast SEO plugin for WordPress Features Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features. Here is a quick overview of some of those features. Change post’s SEO title and meta description on a per post basis. Title and meta description support for taxonomies (e.g. category and tags). Google search result snippet previews. Focus keyword testing. Meta Robots configuration: Easily add noodp, noydir meta tags. Easily noindex, or nofollow pages, taxonomies or entire archives. Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page. RSS footer / header configuration. Permalink clean ups, while still allowing for Google Custom Search. Breadcrumbs support, with configurable breadcrumbs titles. XML Sitemaps with: Images Configurable removal of post types and taxonomies Pages or posts that have been noindexed will not show in XML sitemap (but can if you want them too). XML News Sitemaps .htaccess and robots.txt editor Ability to verify Google Search Console, Yahoo Site Explorer, and Bing Webmaster Tools Basic import functionality for Platinum SEO Pack and All in One SEO plugins. (You can also use the SEO Data Transporter to transfer functionality from themes like Genesis child themes). The premium version of the Yoast SEO comes with even more features. A redirect manager that allows you to easily set up redirects. Ability to use multiple focus keywords Internal linking suggestions Ability to export focus keywords Video tutorials to help you understand each feature of the plugin. Premium support provided by the folks at Yoast to help you make the most out of your site’s SEO. For more features and details you may want to see our comparison of Yoast SEO vs All in One SEO Pack. Video Tutorial Subscribe to WPBeginner If you don’t like the video or need more instructions, then continue reading. How to Install Yoast SEO Plugin
Now that you have installed and activated the plugin, let’s take a look at how this powerful plugin set correctly.

WordPress SEO Plugin setting by Yoast

You must remember that the settings you select are the ones that we recommend. Other experts may have their own preferences and discretion, so that advanced users can ignore everything they do not like.

If you are a beginner, and you want to use Yoast WordPress SEO Plugin like us, please follow along with the steps carefully.

Step 1. Data Transfer

Many of you probably have another WordPress plugin like everything in a package of SEO, or frame as the theme Genesis dealing with your SEO data.

To use this plugin successfully, then you need to make sure that all previous data have been transported to this plugin before turning off the other.

To achieve this, we recommend using SEO Data Transporter by StudioPress. If you are setting this on a blog, skip this step.

Step 2. General Settings

A click on the icon SEO takes you to the configuration page for the plugin. Switch to the ‘General’ tab and you will notice a button to open configuration wizard. If we want to ignore this wizard, as we will be taking it step by step through each option.


Step 3. Features

Yoast SEO comes with lots of features. This page allows you to easily turn features on and off. By default, all options are on this page.

Yoast SEO, seo in us

Let’s talk about some of them later in this article. For now, let’s take a quick look at each item and what it does.

    • SEO analysis: Shows the SEO score and analysis of its contents.
    • Readability Analysis: shows the readabity score analysis and its contents.
    • Cornerstone of content: This feature allows you to dial and stones cornner content filter. These articles are the most important pillars.
    • Text link counter: Shows the number of internal text links to and from and durable.
    • XML Sitemaps: Create XML sitemaps for your website.
    • the integration ryte: ryte is a third party service, your site will be checked weekly and report Yoast SEO if your site is deindexed.
    • Manager menu bar displays the Yoast SEO menu in the toolbar WordPress admin.
    • Security: no advanced options for authors: Hides advanced SEO parameters of the authors to improve safety.

Step 4. Tools for webmasters

search engines allow site owners to add their sites using webmaster tools area. Check out our complete guide to Google Search Console for more information about these tools.

Yoast SEO makes it easier to verify your site with all top search engines. In order to do that you need to sign up for webmaster tools program for each search engine.

After that, you will be asked to add a meta tag to verify ownership of the website. Simply add the meta code that you received from the search engines in the respective fields.

Webmaster Tools

Step 5. Search Appearance

Search Appearance in Yoast SEO settings controls how your website appears in search results. This includes several options for your website, individual items, files and taxonomies.

We’ll guide you through each of them. Let’s start with the general settings first,

1. General

Here you can choose the symbol you want to use a separator between titles. The default is a script, you can use if you are not sure which symbol to choose from.

Yoast SEO

On this page, you can also opt for the SEO meta title and description of the home page of your website.

Yoast SEO

After that, there is the knowledge graph and layout options for your website. You can choose whether your website represents an organization or an individual.

Yoast SEO

You can also upload an avatar (profile picture) for the individual or a logo for a business website.

2. Content Types

You can choose a SEO title and description for each post or page is written. Yoast SEO also allows you to set up automatic template to use for them.

If you forget to manually add these options will allow Yoast SEO to use the default settings automatically to fill those options.

Content Types

You will be able to determine the appearance of search, fragment date, and whether or not it show SEO meta box for each type of content. The default options would work for all websites.

After that, you can set template SEO title and a description of the default target.

However, we recommend only title SEO pinch and leave blank the description field goal. This would allow Yoast SEO to dynamically generate a description of the first lines of your article.

3. means

By default, WordPress creates a new page for each image or media that give their posts and pages. This page shows only the fixing means.

These pages have no significant binding text to search engines provide a context. These pages are considered low-quality content for search engines and have a negative impact SEO.

Yoast SEO will help repair that redirecting users the attachment instead of page attachment. This option is set to ‘Yes’ by default and do not need to change it.

Yoast SEO helps

4. taxonomies

In the taxonomies tab, you can set titles and meta for categories, tags, custom taxonomies and post format files.

template variables default should work for most sites. As for descriptions, please remember that Yoast SEO includes descriptions of your categories and tags.


5. files

Files tab lets you control the appearance options search pages sundries file on your website. This includes the author, date, search and 404 pages.

The default settings work for most websites. However, if you run a single author of the blog, then you need to turn the pages of the author Archive search engines.

SEO ranking

In one author of the blog, the author archive pages are exactly the same as the file date or the pages of the blog. This creates duplicate content that affects your SEO ranking.

6. crumbs

Croutons are excellent for internal linking as it defines a path or trail clear to the page you are on. These breadcrumbs also appear in search results that give your site extra advantage in the search.


Make sure you click ‘On’, this will reveal more bread crumbs settings.


The default configuration should work for most websites, but if you want to change something and then move on. Once you’re done, click the Save Changes button.

If you want more robust features breadcrumbs, then take a look at the listings NavXT plugin, that’s what we use in WebOsu.

7. RSS

RSS Feeds are often used by scrappers content to copy the contents of your website. Yoast SEO you can add a backlink to your own site for each entry in the RSS feed.

Yoast SEO

This way, you get backlinks to your site, and Google will know that you are the original source.

There are options to add your signature link, the ad link, blog link, and description of the blog. So be creative. This can also be used to add advertising to your RSS feed.

Step 6. Search Console

Search section of the console in the Yoast SEO plugin, you can connect to your WordPress site Google Search Console (Webmaster Tools above).

WordPress can also connect to the console and allows Yoast SEO search to fetch and display data search console.

Simply go to page SEO »Search Console and click the botón’Obtener authorization code Google ‘.

This will take you to Google Search Console, where you will be asked to give permission. After that, it is necessary to copy and paste the authorization code in the configuration of the plugin.

Google Search Console provides plenty of useful information about your search rankings. See all the things you can do with it in our complete guide to Google Search Console.

Step 7. Social

As we said earlier, Yoast SEO is a power packed with many features to provide comprehensive optimization.

A great feature of the plugin is that it integrates your site with social platforms Facebook, Twitter and Google+.

A click on the link in the menu Social SEO will lead to the creation of these platforms. We’ll show you how to configure each of them.

1. Accounts

The first tab is the social setting for all your social accounts. This allows Yoast SEO to tell Google about your social profiles. You need to simply add the URL and Twitter addresses username for major social profiles your site

Yoast SEO

2. Facebook

You need to ensure that the open graphical metadata option is enabled on the Facebook tab. Yoast SEO allows to add Facebook Open Graph metadata in <head & gt section of its website.


This will help Facebook collect information from the thumbnail and the right page when a post to your website is shared on Facebook.

Then you must provide an application ID Facebook if you have one

Below that, there is the option of providing a thumbnail image for your website with the title and description of SEO. This image and description will be used when someone shares the home page of your site on Facebook.

SEO title

In addition, you can provide a default thumbnail image URL. This image will be used for all items that do not have a thumbnail or any other image.

3. Twitter

As for Twitter, you can add Twitter cards head section of your site.

You can also choose the type of card for use. We recommend using larger image Abstract with.

4. Pinterest

Pinterest uses metadata like Facebook Open Graph. Make sure you have the box checked Open Graph metadata settings in Facebook.

After that, simply enter the verification code provided by in situ options. Just visit the account configuration options add and verify your site. You will be provided with a meta tag that you need to enter here.


Step 8. Tools

Yoast SEO comes with some built-in tools that allow you to perform some advanced tasks. Most beginners may not need to use these tools. However, we’ll show each tool and what it does.

Yoast SEO tools

1. Import & Export

If you have previously used another WordPress SEO plugin or theme with SEO features built in, then you can use this tool to import data SEO.

It can also be used for configuration import and export Yoast SEO plugins and use them on a different WordPress site.

2. File Editor

As you grow your WordPress site, you can often come across tutorials that will ask you to add some code in the .htaccess file robots.txt or your website.

Both are configuration files and have a huge impact on your website SEO. Yoast SEO allows you to easily edit the two files directly from the WordPress administration area.

File editor

3. Bulk editor

The bulk editing tool Yoast SEO allows you to quickly add SEO title and description of all your blog posts and pages.

Titles tab, a field is blank to add your new SEO title for this blog. After you click Save Link to save your changes.

Bulk editor

To add descriptions, you will have to switch to the tab descriptions. Again, you will be able to add a description for each blog entry or page and save it.

Bulk editor

Step 9. Redirects Manager (Premium)

Yoast SEO bonus adds a powerful manager redirect. This allows you to quickly set up redirects on your WordPress site.

Using redirect manager can quickly correct errors 404, users redirect an old article into a new, and more.

Yoast SEO Premium

Note: Redirects play an important role in the SEO of your website. We recommend not tying your SEO plugin.

Instead, you must use a redirection manager dedicated as redirection to manage their redirections. This keeps you redirections work, even if you stop using Yoast SEO.

For more information, see our guide on how to set redirections in WordPress.

Step 10. Optimizing inputs and Yoast SEO pages

Only install and configure this plugin is not enough. To really maximize the benefit of this plugin, you need to customize settings per-seat basis.

Let’s take a look at how you can maximize profits by optimizing each post / page in WordPress.

Simply edit any message or a page and will notice a new Yoast SEO METABOX below the post editor.

Yoast SEO
You can start by adding the key phrase or keyword focus. This is the main keyword, believed that users will enter in search engines to find this post.

After that, Yoast SEO will check your post content for SEO analysis and readability. You can see the analysis to further improve your article.

Sometimes the post title, and the title of SEO might not be the same. Every time, you must write a custom description SEO because the generator extract only the first paragraph may not be the most important is collected.

Pro Tip: SEO and readability analysis report Yoast SEO are fairly accurate and extremely useful in improving its content. However, they do not kill yourself over it or who will spend more time in the following analysis rather than creating better content for their users.

For more information about optimizing pages with Yoast SEO plugin, see our article on how to optimize blog entries to SEO.

Step 11. Optimization SEO taxonomies (categories and tags)

At the same email and your pages, you can also override the SEO title and meta descriptions of pages category, tag, and author of file.

Just visit the page Posts »Categories and click the Edit link under any category. On the edit page of the category, moves down to the bottom and see the Yoast SEO meta box.

Optimizing Ecommerce Products

You can do this for all categories, tags and files from your custom taxonomy.

Step 12. Optimizing Ecommerce Products

Yoast SEO comes with full support for online stores and e-commerce websites using WooCommerce. This allows you to optimize your product pages to optimize the like as blogs and pages.

You will find all the options ecommerce SEO when a new product is added to your website. You can also edit any old and optimize product by entering a keyword focus, SEO title, description and SEO,

For more details, see our complete guide WooCommerce SEO with step by step instructions.

We hope this guide helped install and configure WordPress SEO Plugin by Yoast. You may also want to watch our step by step guide for beginners SEO WordPress.

1 CommentClose Comments

1 Comment

  • AffiliateLabz
    Posted 24 February 2020 at 5:28 pm 0Likes

    Great content! Super high-quality! Keep it up! 🙂

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